Wh!m represents a philosophy of dressing to showcase individuality and personality by building a functional wardrobe that is a fun and carefree twist to everyday wardrobe essentials. We believe in style that comes with comfort, confidence and ease, not fashion.
To break away from the endless lines of chain store carbon copies, we comb through Asia’s hippest fashion designers to provide fun and easy-to-wear alternatives to mass-produced fashion. Wh!m deals exclusively in western wear and sources from some of the best new designers across South East Asia. Our focus is to find clothes that give the sartorialist on the go the best value for their money, while simultaneously satisfying their style cravings. In essence we bridge the gap between high-street and designer clothing.
Wh!m was founded by Poorvi Munim, a freelance costume designer with nearly a decade
of experience of styling under Arjun Bhasin for movies, advertisements and print. Dil Dhadakne Do,
The Reluctant Fundamentalist and Life of Pi and are among the films she’s worked on.